Google Ads Campaign Spend & ROAS Tracker Excel Dashboard (PPC Budget, CPL, CPA & Performance)

Managing Google Ads becomes difficult when spend, leads, sales, and ROAS data are spread across multiple reports. This Google Ads Campaign Spend & ROAS Tracker helps marketers and business owners track campaign performance in one centralized system—so you can monitor spend, measure returns, and optimize budget decisions with clarity.

This is a ready-to-use, professionally designed, and fully customizable Excel dashboard created to simplify operations and improve profitability. It enables you to record campaign-wise spend, clicks, conversions, revenue, and key KPIs like ROAS, CPA, CPL, and conversion rate without relying on complex tools. Everything is structured to give you an at-a-glance view of what’s working, what’s wasting budget, and where to scale.

With automated summaries and clean reporting views, you can compare campaigns, track performance trends over time, and create client-ready reporting quickly. Whether you run ads for eCommerce, lead generation, local services, or agencies managing multiple accounts, this dashboard supports smarter optimization, better budget control, and improved marketing ROI.

What’s Included:

• Pre-built Excel dashboard for Google Ads spend and ROAS tracking
• Campaign tracker (campaign name, objective, dates, budget, status)
• Daily/weekly/monthly spend logging structure
• Performance inputs (impressions, clicks, CPC, conversions, revenue)
• Auto-calculated KPIs (ROAS, CPA, CPL, conversion rate, CTR)
• Campaign comparison and performance ranking views
• Budget pacing and overspend/underspend visibility section
• Month-wise trend summaries for spend and returns
• Notes/optimization log for changes, experiments, and learnings
• Fully customizable fields for your metrics, goals, and reporting style

Key Benefits:

• Centralizes campaign spend and performance tracking in one place
• Improves budget control with ROAS and CPA visibility
• Helps identify high-performing vs low-performing campaigns faster
• Supports smarter optimization decisions using KPI trends
• Saves time with automated calculations and reporting views
• Improves accountability with consistent, structured tracking
• Client-ready reporting for agencies and freelancers
• Ideal for eCommerce, lead gen, and service-based advertisers

Get your Google Ads Campaign Spend & ROAS Tracker today and streamline your ad operations while maximizing profitability and marketing performance.